Selling a Product vs Selling an Experience

Sharing is caring!

Selling a product focuses on promoting the tangible features and benefits of the item being sold, while selling an experience centers on promoting the emotional and intangible benefits that the customer will receive from using the product. When selling a product, the focus is typically on its physical attributes, such as size, color, weight, and functionality, as well as any practical benefits it provides, such as convenience, efficiency, or cost-effectiveness. The goal is to convince the customer that the product is of high quality and provides good value for their money.

However, When selling an experience, on the other hand, the emphasis is on the emotional benefits that the customer will derive from using the product. For example, a car might be sold not just for its speed and handling, but also for the prestige and status it brings to the owner, the Home service, the care and concern during the life time of the product. The Presales and Aftersales and much more. The Joy of being partnered with the product that causes an emotional bond with the customer and organization.

In summary, while both product and experience are important in sales, selling an experience involves creating a compelling emotional connection between the customer and the product being sold, whereas selling a product focuses on tangible benefits and features.

Sharing is caring!